Dr. Tali Te'eni-Harari

Dr.
Dr. Tali Te'eni-Harari
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CV

 

Recipient of the Teaching Excellence award from Bar-Ilan University for the 2009-2010 academic year.

 

GRANTS

 

2005

The Second Broadcasting Authority for Television and Radio (competitive grant)                     

2011

The Second Broadcasting Authority for Television and Radio (competitive grant)                     

 

Courses

Undergraduate:

Children, Teenagers and the Media (Communications)

Advertising for the Young: Theory and Practice - research Seminar (Communications)

Graduate:

Integrated Marketing Communication          (MBA)

Consumer Behavior                                         (MBA)

Strategic Marketing                                           (MBA)

Publications

 

Te'eni-Harari, T. & Hornik, J. (2010). Factors Influencing Product Involvement among Young Consumers. Journal of Consumer Marketing, Vol. 27 Iss: 6, pp.499 – 506.

 

Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. (2009). The Importance of Product Involvement for Predicting Advertising Effectiveness among Young People. International Journal of Advertising, 28 (2), 203 – 229 (Leading article).

 

Te'eni-Harari, T. (2008) Sales Promotion, Premiums and Young People in the 21st Century. Journal of Promotion Management, 14 (1/2), 17 – 30.

 

Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. (2007). Information Processing of Advertising among Children: The Elaboration Likelihood Model as Applied to Youth. Journal of Advertising Research, 47 (3), 326 – 340.

 

PAPERS PRESENTED AT SCIENTIFIC CONFERENCES

 

Te'eni-Harari, T., Michigan State University, Consumer Culture and the Ethical Treatment of Children: Theory, Research and Fair Practice Conference, Kellogg Hotel and Conference Center, 11.2009, Paper: Rating Harmful Contents and Products in the New Media Environment.

 

Te'eni-Harari, T., Michigan State University, Consumer Culture and the Ethical Treatment of Children: Theory, Research and Fair Practice Conference, Kellogg Hotel and Conference Center, 11.2009, Paper: Ad Effectiveness among Young People: Mobile Phone versus Other Products..

 

Te'eni-Harari, T. Israeli Communication Association, Annual conference, The Max Stern Academic College of Emek Yezreel, 09.2009. Paper: Advertisements, Mobile Phone and Young People.

 

Te'eni-Harari, T. & Shwartz-Altshuler, T. Israeli Communication Association, Annual conference, Ra'anana, Open University, 05.2007. Paper: Product placement regulation in television content for the young: Psychology and legal aspects.

 

Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. Israeli Communication Association, Annual conference, Ra'anana, Open University, 05.2007. Paper: The importance of product involvement for predicting advertising effectiveness among youth.

 

Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. ICA, Dresden, 19-23/06/2006, Paper: Information processing of advertising among children: The elaboration likelihood model as applied to youth.

 

Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. European Marketing Academy 2006, May 23-26, 2006. Athens, Paper: Product involvement among the Young: Implications for marketing strategy.

Research

 

  1. Advertising
  2. Integrated Marketing Communications
  3. Children, Teenagers and the Media
  4. Consumer Research
  5. Strategic Marketing