Dr. Clila Magen


    Dr. Magen is a lecturer at the School of Communication and a research fellow at the Center for International Communication at Bar-Ilan University in Israel. Prior to joining academia, she served as a spokesperson for the Chair of the Committee of Defense and Foreign Affairs of the Knesset (Parliament). Dr. Magen's fields of research include public relations, crisis communication and nation branding as well as media and national security, focusing on the unique relationship between intelligence services and the media.


    Dr. Magen has published studies on crisis communication and public relations in leading journals in communications and public relations and in edited books. She contributes op-eds to printed and on-line media. She is the author of the book "Behind the Seen; The Mosad, Shabak and the Israeli Media" on intelligence services and the media in Israel (in Hebrew, University of Haifa Press & Miskal-Yedioth Ahronoth Books and Chemed Books).


    Alongside her research work, over the last decade Dr. Magen has been involved in many community activities and established several social initiatives and projects.


    * Crisis Communication

    * Strategic Communications, Public Relations, Public Affairs

    * Branding – Nation Branding, Corporate Branding, Self-Branding

    * Media & National Security



    Contemporary Issues in Communications: How it Works Behind the Scenes

    Crisis Communication

    The Media in Israel

    Branding nations, regions, and cities

    Contemporary Issues in Communications: How it Works Behind the Scenes


    Director of the School of Communication's Internship Program



    Communication Fundamentals: Concepts & Models


    BOOK (as author)

    Magen, C. (2017). Behind the Seen. Haifa: Haifa University Press and Miskal Yedioth Ahronoth, 415 pages (Hebrew).



    Magen, C. & Gilboa, E. (2015). Crisis Communication in Israel: Growth and Gaps. In Andreas Schwarz, Matthew Seeger & Claudia Auer (Eds.), Handbook of Crisis Communication. Malden, MA: Wiley‐Blackwell. 


    Magen, C. (2014). Israel. In T. Watson (Ed.) National Perspectives on the Development of Public Relations: Other Voices. Basingstoke: Palgrave Macmillan.



    Bejerano, A. & Magen, C. (2020). Two-Way Communication Between the International Media Branch in the IDF's Spokesperson's Unit, Kesher, 54, 146-169.


    Magen, C., & Avidar, R. (2019). Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel. Journal of Public Relations Research, 1-21.


    Magen, C., & Lapid, E. (2018). Israel's military public diplomacy evolution: Historical and conceptual dimensions. Public Relations Review, 44(2), 287-298.

    *This article won an Outstanding Article for 2020 on behalf of the Association of Civil- Military studies in Israel.


    Magen, C. (2018). Israel’s intelligence services and the media: four decades of a complex tango. Israel Affairs, 24(5), 799-818.


    Lapid, E. & Magen, C. (2017). Between Strategies and Tactics: A Historical and Contemporary Glance at the Government Press Office, Kesher, 50,167-177.


    Roth-Cohen, O., & Magen, C. (2017). Advertising and public relations in Israel: an integrated historiography approach. Israel Affairs, 23(4), 690-714.


    Magen, C. (2017). Strategic Communication of Israel’s Intelligence Services: Countering New Challenges with Old Methods. International Journal of Strategic Communication, 11(4), 269-285.


    Magen, C., & Lapid, E. (2016). Facing peace and war: Israel’s government press office, 1948–2014. Public Relations Review5(42), 776-786.


    Magen, C. (2016). Public relations and nation building: Influencing Israel, Megamot, pp. 18-21 [in Hebrew].


    Magen, C. (2015). Media Strategies and Manipulations of Intelligence Services: The Case of Israel. The International Journal of Press/Politics, 20(2), 247-265.


    Magen, C. (2014). Mossad directors and the media: a historical perspective. Journal of Intelligence History, (13)2, 144-160.


    Magen, C. & Gilboa, E. (2014). Communicating From Within the Shadows: The Israel Security Agency and the Media. International Journal of Intelligence and CounterIntelligence, (27)3, 485-508.


    Magen, C. (2014). Crisis Communication Research in Israel: A Meta-Analysis. Public Relations Review, (40)3, 540-542.


    Magen, C. (2013). The Israeli Mossad and the media: Historical and theoretical perspectives. Public Relations Review, (39)2, 111-123.



    (Forthcoming) "Obstacles from the Inside: Strategic Pitfalls in At-Risk Youth Nonprofits in Israel", ICA, Paris (with Roni Glam)


    Strategic Communication of At-Risk Youth Nonprofits in Israel: Is Budgeting Indeed the Main Issue?, BledCom, Online Conference, 2020 (with Roni Glam)


    To be (online) or not to be? Is that a question? Exploring new media strategies of the Israeli intelligence services, IAMCR, Online Conference,2020 (with Ruth Avidar)


    A Holistic Model of Institutional Public Diplomacy and Foreign CorrespondentsIsrael as a Case Study, BledCom, Online Conference, 2020 (with Amira Bejerano)


    "Strategic Communication of At-Risk Youth Non-profits in Israel: Between Challenges and Practice", BCN, Barcelona, 2019 (with Roni Glam).


    "Political Communications and PR: Exploring Israeli political NGOs and the Importance of Offline Dialogue", BCN, Barcelona, 2019 (with Dr. Ruth Avidar).


    "2 soldiers missing, 2 campaigns, 20 years: The public battles of Israeli MIA families", IHPRC, UK, 2019.


    "Israeli Political NGOs on Facebook: Dialogue versus Monologue", AIS, Kinneret, 2019. (with Dr. Ruth Avidar)


    "Introducing the Strata Approach to Dialogue Analysis (SADA)", BledCom, Slovenia, 2019. (with Dr. Ruth Avidar)


    "Between the Ideal and the Actual: Dialogue, Political NGOs and Civil Society", CMC, Ariel University, 2019 (with Dr. Ruth Avidar).


    "Strategic Communication of At-Risk Youth Nonprofits in Israel", CMC, Ariel University, 2019 (with Roni Glam).


    “Proposing a new triangle for discussion in crisis communication: Politics, Crises, and Gender", ICRCC, Orlando, 2018. (with Ester Rinski-Cohen)


    "The Missing Link in Israeli Public Diplomacy: Gaps and Consistencies in Perceptions of Foreign correspondents and Israeli Public Diplomacy Actors", ISCA, Rishon Lezion, 2018. (Hebrew) (with Amira Bejerano)


    "Foreign correspondents and public diplomacy", ISPSA, Sapir College, 2018. (Hebrew) (with Amira Bejerano)


    "Politics, Crises, and Gender: Female and Male Politicians’ Crisis-Communication Modes and Traits,", ICA, Prague, 2018, (with Ester Rinski-Cohen)

    *Chosen as outstanding poster of the ICA PR Division.


    “Proposing a new triangle for discussion in crisis communication: Politics, Crises, and Gender", ICRCC, Orlando, 2018, (with Ester Rinski-Cohen)


    "Oh No! Not Again": Do We Learn From Our Mistakes in Crisis Communication?, ICRCC, University of Central Florida, Orlando, 2017.


    Is Experience in Fact the Best Teacher? Learning in Crisis Communication ,AEJMC, Chicago, 2017.


    “The Gender Component in Political Crises: Crisis Communication amongst Female and Male Politicians”, BCN, Barcelona, 2018 (with Ester Rinski-Cohen).


    Israel and the foreign media: The role of the GPO, Association of Israel Studies (AIS), Jerusalem (with Ephraim Lapid), 2017


    Israel's intelligence community in the public sphere: Adapting to 21st century's challenges?, Association of Israel Studies (AIS), Jerusalem, 2017.


    Israeli Military Spokesperson’s Unit: Six Wars over Public Opinion, 1948-2010, International History of Public Relations Conference (IHPRC), Bournemouth University, UK, 2017.  (with Ephraim Lapid)


    "Israel's Intelligence Community in the Public Sphere: Adapting to 21st Century Challenges?", Association of Israel Studies (AIS), Jerusalem, 2016.


    "Israel and the Foreign Media: The Role of the GPO", Association of Israel Studies (AIS), Jerusalem, 2016. (with Ephraim Lapid), 2016


    "From Integrated Communication to Integrated Communication Historiography: A New Approach to Advertising and PR Histories", Seattle, 2016. (with Osnat Roth-Cohen)


    "Israeli Military Spokesperson’s Unit: Six Wars over Public Opinion, 1948-2010" International History of Public Relations Conference (IHPRC), Bournemouth University, UK, 2016. (with Ephraim Lapid)


    From integrated communication to integrated communication historiography: A new approach to advertising and PR histories, American Academy of Advertising conference, Seattle, 2016. (with Osnat Roth-Cohen)


    “Facing Peace and War: Israel’s Government Press Office, 1948-2014”, IHPRC, Bournemouth University, July 2015.


    “GPO: The tactical ‘hands’ behind the ‘minds’ of Israel’s public diplomacy”, Israel Communication Association (ISCA), The Open University Raanana, 2015. (Hebrew)


    "Meta-Analysis of Crisis Communication: The Case of Israel", International Studies Association (ISA), Toronto, Canada, March, 2014. (with Eytan Gilboa)


    "If the Boss Says So: Reviewing the Leadership Component in Crisis Communication", International Crisis and Risk Communication Conference (ICRC), Orlando, March, 2014.


    "The History Repeats Itself - Recurring Crises", Israel Communication Association (ISCA), Netanya Academic College, 2014. (Hebrew)


    "The Evolution of Public Relations in Israel", Association of Israel Studies (AIS), Sede- Boker, 2014.


    “New Challenges- Old methods”, International Studies Association (ISA), New Orleans, US, February, 2014.


    "Public Relations from within the Shadows", Israel Communication Association (ISCA), Bar-Ilan University, March, 2013 (with Eytan Gilboa). (Hebrew)


    "Crisis Communication in Israel: Between practice and research", Israel Communication Association (ISCA), Bar-Ilan University, March, 2013. (Hebrew)


    "Media and Intelligence Operations: A Theoretical Framework", Media, War & Conflict, April 2013.


    "Crisis communication research in Israel: Past, present and future", International History of Public Relations Conference (IHPRC), Bournemouth University, UK, June, 2013.


    "Crisis Communication in Israel: A missing component in public diplomacy", Association for Israeli Studies (AIS), UCLA, US, June, 2013.


    “Media Strategies of Intelligence Services: The case of Israel”, International Studies Association (ISA), San Diego, April, 2012.


    "The Shabak and the media: A Hesitative Tango". Israel Communication Association (ISCA), Tel-Aviv, April 2012. (Hebrew)


    “Intelligence Services Face the Information Age”, International Communication Association (ICA), Annual Conference - Communication and Community, Phoenix, Arizona , May, 2012 (with Eytan Gilboa).


    “The ISA and the Media: Historical and Theoretical Perspectives”, Association for Israeli Studies (AIS), Haifa University, June 2012.


    “The Israeli Mossad and the media: Historical and theoretical perspectives", International History of Public Relations Conference (IHPRC), July, 2012.


    “Intelligence Services Face the Information Age: A framework for analysis”, International Studies Association (ISA), Montreal, 2011 (with Eytan Gilboa).


    “The Mossad and the media: A new perspective”, Israel Association for International Studies (IAIS), Herzliya, 2011 (with Eytan Gilboa) (Hebrew)


    "Intelligence services and the media in liberal democracies: The case of the Mossad", Israeli Communication Association (ISCA), Haifa, 2010 (with Eytan Gilboa). (Hebrew)


    "Confronting the media in the Information Age – the Mossad and the Shaback (GSS)", Israeli Political Science Association Conference (ISPSA), Emek Izrael, 2009. (Hebrew)


    NON REFEREED PUBLICATIONS (Op-Eds in news websites and newspapers)

    1. The New Gladiators, Maariv (in Hebrew) March 12, 2008
    2. Social Hypothermia, ynet (in Hebrew) February 3, 2008
    3. Pessimists, Nrg (in Hebrew) March 26, 2008
    4. "Kidnapped": Timing is everything, Nrg (in Hebrew) March 5, 2010
    5. The reality show of the trapped miners in Chile, Nrg (in Hebrew) October 16, 2010
    6. Contemplations in the "Mehadrin" bus, Nrg (in Hebrew) December 22, 2011
    7. The Mossad’s inadequate crisis communication, Nrg (in Hebrew) February 18, 2013
    8. Marching here, with the living, Nrg (in Hebrew) April 7, 2013
    9. An obligation, Maariv (in Hebrew) June 12, 2013
    10. A media earthquake is required, Maariv (in Hebrew) March 24, 2014
    11. New and Old in Generals’ Wars, Nrg (in Hebrew), November 13 2014
    12. The good, the bad, and the “Maran”: Politician Aryeh Deri awakes campaigns from the past, Nrg, December 12, 2014
    13. The media strategy behind Olmert's video, Nrg, February 15, 2016.
    14. Without censorship: Do not be afraid of the words of Gefen - fear the boycott on his songs, Kan, January 28, 2018.
    15. Prime-Time Mossad: Between the need for secrecy and the desire to reveal, Kan, May 2, 2018.



    "Camera Flashes in the Dark- Intelligence Services and the media a framework for analysis", Boston University Colloquium Series, December 2010.


    “Intelligence Services facing Crises: A Challenge-Response Matrix”, Managing Corporate Crises and Issues, Boston University, 2011.


    "The new triangle: Police Investigators, the Accused and Public Relations (PR) Practitioners", Center for Media and Law, December 2012, Bar-Ilan University


    "Between Censorship, the Editors' Committee and Freedom of the Press in Israel", Center for Media and Law, March 2013, Bar-Ilan University


    "Crisis Communication in Public Relations", May 2014, Tel-Aviv University.


    “The Crisis Cycle- a Holistic Approach Towards Crisis Communication”, Government Press Office (GPO), April 2015, Jerusalem.   


     “Between Academia and the Real World”, former IDF spokespeople conference, May 2015, Tel-Aviv.

    Last Updated Date : 18/12/2022